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 Aurasma was an augmented reality (AR) platform. Aurasma was started by UK software company Autonomy, which was acquired by Hewlett-Packard Enterprise (HPE) in October 2011 in a deal that valued Autonomy at USD $11.7 billion (GBP £7.4 billion). After the acquisition, the company operated as HP Autonomy, with the Aurasma app becoming referred to as ‘HP Reveal’.

The app was available as a software development kit or as a free app for iOS and Android-based mobile devices. Aurasma’s image recognition technology used the camera on a smartphone or tablet to recognize real world images and then overlay media on top of them in the form of animations, videos, 3D models and web pages.

When the company was operational, it had over 200,000 customers in 100 countries who used its AR platform to turn everyday objects, images, and places into interactive opportunities in order to engage with fans and customers. The Aurasma platform also included a cloud-based studio for creating, managing, and tracking AR campaigns, creative services, a software development kit (SDK), white-label app development, and the Aurasma app, which was available on Google Play and the App Store.

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